Effective date: August 31, 2026. This Cookie Policy supplements our Privacy Policy, which describes how Pacific West Academy collects, uses, discloses, and protects personal information.
What cookies are
Cookies are small files placed on your device by your browser. We use cookies and similar tracking technologies to operate and improve our Site.
Types of cookies we use
Essential cookies enable basic functions and are necessary for the proper function of the website. Statistics cookies collect anonymized data to help us understand how visitors use our Site. Marketing cookies are used to follow visitors to websites, with the intention of showing ads that are relevant and engaging to the individual user.
The cookies used on this website
The table below is generated automatically from our cookie inventory and stays current as the list changes:
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 365 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
| Name | Description | Duration |
|---|
| _ga_* | Google Analytics 4 cookie that stores session state for this site; the suffix is the site's GA4 measurement ID. | 2 years |
| _ga | Set by Google Analytics to distinguish visitors; used to generate site-usage statistics. | 2 years |
Vimeo
Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
Learn more| Name | Description | Duration |
|---|
| vuid | This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id. | 1 minute |
| Player | This first party cookie created by Vimeo is used to remember user’s player mode preferences. | 1 minute |
| continuous_play_v3 | Used to keep track of whether continuous play is on or not for a user | 2 years |
| sd_identity | Collects analytical tracking information about videos and enables the player to function properly. | 2 years |
| sd_client_id | Collects analytical tracking information about videos and enables the player to function properly. | 2 years |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
| Name | Description | Duration |
|---|
| _tt_enable_cookie | Set by the TikTok Pixel to remember that tracking is enabled for this browser. | 13 months |
| _gcl_au | Set by Google Ads (conversion linker) to store information about ad clicks and attribute conversions. | 3 months |
| pysTrafficSource | First-party cookie set by the PixelYourSite plugin to remember the visitor's traffic source for conversion tracking. Related cookies set by the same plugin: pys_landing_page, pys_first_visit, pys_start_session, pys_session_limit, last_pysTrafficSource, last_pys_landing_page. | 7 days |
| _rdt_uuid | Set by the Reddit Pixel to identify the browser for ad conversion measurement and retargeting. | 3 months |
| _ttp | Set by the TikTok Pixel to identify and track visitors for ad measurement and targeting. | 13 months |
| _fbp | Set by the Meta (Facebook) Pixel to identify browsers and attribute ad conversions across visits. | 3 months |
HubSpot
HubSpot is an all-in-one marketing, sales, and customer service platform that streamlines business growth.
Learn more| Name | Description | Duration |
|---|
| hs-messages-is-open | This cookie is used to determine and save whether the chat widget is open for future visits. | 30 minutes |
| messagesUtk | This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. | 13 months |
| __hssrc | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. | session |
| __hssc | This cookie keeps track of sessions. | 30 minutes |
| hubspotutk | This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | 13 months |
| __hstc | The main cookie for tracking visitors. | 13 months |
| hs_langswitcher_choice | This cookie is used to save the visitor's selected language choice when viewing pages in multiple languages. | 2 years |
| hs-membership-csrf | This cookie is used to ensure that content membership logins cannot be forged. | session |
| __hsmem | This cookie is set when visitors log in to a HubSpot-hosted site. | 1 year |
| hs-messages-hide-welcome-message | This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. | 1 day |
| __hs_notify_banner_dismiss | This cookie is used when the website uses a Notify consent banner type. | 180 days |
| hs_ab_test | This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. | session |
| hubspotapi | This cookie allows the user to access the app with the correct permissions. | 7 days |
| __hs_gpc_banner_dismiss | This cookie is used when the Global Privacy Control banner is dismissed. | 180 days |
| __hs_initial_opt_in | This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. | 7 days |
| __hs_cookie_cat_pref | This cookie is used to record the categories a visitor consented to. | 6 months |
| __hs_do_not_track | This cookie can be set to prevent the tracking code from sending any information to HubSpot. | 13 months |
| hubspotapi-csrf | This is used for CSRF prevention - preventing third party websites from accessing your data. Expires after a year. | 1 year |
| __hs_opt_out | This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. | 13 months |
| hubspotapi-prefs | This is used with the hubspotapi cookie to remember whether the user checked the 'remember me' box (controls the expiration of the main cookie's authentication). | 1 Year |
LinkedIn Insight
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|
| lang | Used to remember language settings. | Session |
| lidc | Used for routing and session management. | 24 hours |
| liap | Used for authentication of LinkedIn members. | 90 days |
| li_oatml | Used for identifying LinkedIn Members for advertising and analytics. | 30 days |
| li_sugr | Used to make a probabilistic match of a user's identity. | 90 days |
| li_fat_id | Used for member indirect identifier for conversion tracking. | 30 days |
OpenAI Ads Pixel
OpenAI Ads Pixel tracks website conversions from ads shown in ChatGPT, helping advertisers measure and optimize their ad campaigns.
Learn more| Name | Description | Duration |
|---|
| __oppref | Stores a privacy-preserving click reference captured from an ad landing page URL, so later page views on the site can be matched back to the ad click for conversion measurement. | 30 days |
| __oaiq_consent | Remembers whether the visitor has granted or denied consent for ad measurement, so the pixel does not need to ask again on later page views. | 30 days |
| __obref | Stores a randomly generated browser identifier used to measure and deduplicate ad conversions across page views. | 1 year |
Managing your preferences
You may manage your cookie preferences through the consent banner on our Site or through your browser settings. Note that disabling certain cookies may affect site functionality.
Opt-out resources: Google Ad Settings, Google Analytics Opt-Out, Network Advertising Initiative.
For questions about this Cookie Policy, or to exercise your California privacy rights, see our Privacy Policy or contact info@pwa.edu.
